Job Description

We are a global law firm with a powerful strategic focus and real momentum. Our industry-focused strategy is seeing us take on pioneering work in places that others have yet to reach. Our shared values define our culture and our workplace. You will find us to be unusually collegial, team-oriented, and ready to innovate. We work seamlessly across practices, offices and around the world. This elimination of boundaries has allowed us to evolve into a law firm that works as hard for its culture as it does for its clients.

The Head of Digital Marketing Operations, Central Services, will be part of the Central Brand, Marketing and Communication team which is integral to the wider Marketing and Business Development function, across all our five regions. The Central team provides high quality support in a broad range of areas to enable our regions to be set up for success.

We are seeking an individual to take on the key responsibility of implementing and managing the firm's digital marketing technologies across NRF globally. The role reports to the Sr. Director, Central Services, and works closely and in alignment with the regional Digital Managers, and the Head of Brand and Communications, Central Services. This dynamic role demands a high level of collaboration with teams throughout NRF, and provides an exceptional opportunity to lead the planning, implementation, and performance measurement of our digital marketing technology stack, including platforms, integrations, and data. To excel in this role, we're looking for an analytical and creative individual with exceptional stakeholder management skills to develop and drive our Digital Marketing strategy.

• Working collaboratively with regional CMOs, digital leads and the Head of Brand and Communications, Central Services, to support the development of a marketing technology roadmap that supports the business across all five NRF regions (EMEA, US, Canada, South Africa and Australia).
• Provide strategic guidance on the marketing technology stack (including the firm's intranet).
• Oversee the firm's website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO). Regularly track website performance and implement improvements to enhance the user experience.
• Assist the firm to select the right marketing technology tools.
• Manage relationships with external agencies, vendors, and partners, to ensure we are leveraging our investments.
• Advise and oversee the firm wide MarTech data strategy.
• Report and provide performance analysis on marketing activities across all channels.
• Oversee the configuration, deployment, operation, and use of existing platforms, working with suppliers as appropriate.
• Develop and promote a continuous improvement approach for the MarTech stack.
• Ensure adherence to data privacy and other applicable regulations within the firm's MarTech stack.
• Mentor and develop the regional digital marketing teams.

• Extensive experience (including both operational and strategic) of core marketing platforms including website, intranet, email marketing, client relationship management, and social media management platforms.
• Previous experience working in a Digital leading role within a professional service firm, preferably in a law firm or a legal services environment.
• Bachelor's degree in marketing, business or a related discipline required.

• Proven experience in leading the development and roll-out of a digital marketing roadmap that supports the business objectives.
• Ability to undertake significant change and project management activities operating across teams and across multiple geographies.
• Experience in building executive-level materials, with the ability to distil complex concepts into clear, easy-to-understand business presentations.

• Natural influencing skills, with an ability to work successfully with both junior and senior people.
• A strong collaborator, bringing people together across offices and functions to work effectively in virtual teams in a complex global matrix structure.

• Knowledge of the emerging MarTech landscape.
• Experience with website optimization, including UX design, A/B testing, and conversion rate optimization.
• Knowledge of online advertising in fields such as search engine marketing, social & pay per click.
• Specific experience of the following platforms would be beneficial: Sitecore, Vuture, MS365, InterAction, SEMRush, Sharepoint, Eloqua, ON24, LinkedIn.
• Excellent analytical and data-driven decision-making skills. Including using tools such as Google Analytics.
• A strong understanding of data management fundamentals, including GDPR requirements and compliance.

• A proactive, problem-solving individual who sees issues and blockers as opportunities to improve.
• Laser-sharp attention to detail.
• Both strategic and pragmatic, working to deliver a long-term strategic plan while ensuring a regular delivery of practical improvements.
• Seeking a hands-on and proactive individual, ready to dive into tasks with enthusiasm and a can-do attitude.

Norton Rose Fulbright US LLP is an Equal Opportunity/Affirmative Action Employer and complies with all applicable federal laws and their implementing regulations that require the collection and recording of certain data and information. The information we receive will not be used to make any decision regarding employment and will be kept separate from your application. Similarly, self-identification information is kept confidential and used only in accordance with applicable federal laws and regulations. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.Norton Rose Fulbright is committed to providing reasonable accommodation as an Equal Opportunity Employer to applicants with disabilities. If you require assistance or accommodation to complete your application, please contact . Please provide your contact information and a description of your accessibility issue. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

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